Top 5 Beauty Retail Apps in Oceania Q4 2021

During the fourth quarter of 2021, the top beauty retail applications in Oceania exhibited notable trends in their performance metrics, encompassing downloads, revenue, and active users. Here’s a closer look at how each app fared:

Sephora - Beauty Shopping saw its weekly downloads fluctuate throughout the quarter, starting at 5.9K in late September and peaking at 7.8K by the week of December 20. Active users for Sephora also showed some variation, beginning the quarter at around 33.2K and reaching a high of 37K in the same week of December.

MECCA - Beauty Shopping experienced a significant spike in weekly downloads, particularly in mid-November with 14.3K downloads. The app's active users mirrored this trend, rising from 8.1K in late September to a peak of 17.4K in mid-November.

Adore Beauty | Shop Beauty Now had more modest weekly download numbers, starting at 4K in late September and experiencing some declines, with the lowest at 1.3K in mid-December. Despite these fluctuations, the app maintained a consistent presence in the market.

FOREO For You showed a steady increase in weekly downloads, peaking at 1.3K by the week of December 20. Active users for FOREO For You also increased, starting at 1.1K in late September and reaching 1.6K by the end of December.

Lastly, Think Dirty – Shop Clean displayed variable weekly downloads, with a notable peak at 1.3K in late November. The app's active users began the quarter at 7.7K, fluctuating slightly but ending at around 6.6K by the end of December. Revenue for Think Dirty showed modest earnings, peaking at $192 in mid-October.

These trends highlight the dynamic nature of the beauty retail app market in Oceania. For more detailed insights and data, visit Sensor Tower.